| DISPLAY NOTE: How merchandise is displayed plays a significant role in how it sells
[CLICK HERE FOR DISPLAY SAMPLE IMAGES]
It is important to consider each store and product environment on the basis of its unique character.
Every situation is different, and calls for a different approach.
It has become important to group similar items together since this helps the harried visitor to focus, resting the eye.
More -- especially more clutter -- is not better.
It is important to bring into the display contrasting, complimenting colors -- in this case green and natural.
It is important to "frame" the display with objects that lend to the desired "feel" of the product. In this case -- rock art and animal tracks - sand, dried weeds, rocks, pottery pieces, logs or cactus stems, etc. give the feel of being in the environment where the images naturally occur.
Scroll to the end of this description to view photo/examples.
DISPLAY RECOMMENDATIONS/SUGGESTIONS:
In that Earthsongs products serve to strengthen the bond between buyer and the natural environment, it is recommended that the pieces be shown mixed together against a natural background. Please peruse catalogue or website images for colored photos. The following offers prop suggestions:
FOUNDATION MATERIALS:
- Bleached burlap or other light fabric with strong natural texture weave
- Leather (natural, tan or terra cotta color)
- Terra cotta color fabric
LARGER PROPS:
- Small boxes, 4 x 4 chunks for use under foundation fabric
- Weathered tree branch, driftwood, barnwood or cactus stem
- Small potted green plant to fit into round candle cover
SMALL PROPS:
- Sand and gravel
- Turquoise chips
- Baby's Breath or other small natural dried flower
- Dried foliage in green color for contrast
INSTRUCTIONS:
- Place either small shelves, blocks of 4 x 4, or small boxes on display surface to create an interesting collage of pedestals of varying heights.
- Arrange pieces directly on pedestals until you are satisfied with aspects of height and balance. You will want to consider your use of larger propes here.
- Remove pieces from pedestals and drape your chosen foundation fabric over blocks in a loose and irregular, somewhat rippled or scrunched fashion.
- Sprinkle with sand and/or gravel.
- Replace pieces from pedestals, adjusting larger props where needed.
- Place sprigs of dried material and green foliage sparingly.
- Use candles, incense and dried arrangements provided to show what pieces will look like in a home setting.
If you have traffic from travelers, you may also want to show a boxed product or place well-labeled boxes on a shelf just under your display so it will be evident to the customer the product's ease of packing or shipping.
NOTE: If you have SPECIAL NEEDS or CHALLENGES, please ask for our assistance.
We can make recommendations and suggestions to accommodate almost any space.
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These candle covers are effectively shown with natural materials that would be present in the actual setting.
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These journals are shown with one piece open with a pen. Strengthening the suggestion that writing down your comments is fun and easy. It is important for one of each item you display to be shown in "operating" condition.
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Western items are shown against old denim jeans on a suede back and a suggestion of tumbleweed. An old boot with dried grasses would also be an appropriate prop.
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Fake greens give a nice feel of being out in nature.
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The fountain is shown with a green vine and stones -- which helps give the idea that you can create a "waterfall" effect indoors.
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